Don't let your zone of genius give you tunnel vision.
You've been focused on the one thing you're exceptional at and wondering why the whole business isn't taking off.
So you double down. Work harder. Create more content. Perfect your pitch.
And still. Nothing moves.
Here's what's actually happening:
In your zone of genius,
your intuition is flawless. But in the other parts of business, you're flying blind.
You can't intuit your way through something you can't see.
Brilliance alone doesn't build a profitable, sustainable, scalable business.
The right order, the right strategy, and the right systems do.
You need to understand the rules of the game of business.
You need the Six Growth Engines fully operational in your business.